As part of your marketing campaign Email is one of your best friends. It is low cost, relatively EASY to do, and can be very effective in all aspects of success and conversions IF you do it properly and have a planned strategy for your messages.
Sending HTML rich emails IS the preferred method as it can convey your message in a more entertaining and aesthetically pleasing manner which can DRAW attention to important points within your message. Creating HTML emails must be done in a certain fashion or your clients email server MAY very well BAN your email address.
We here at Florida webmasters and FECN News are well versed in the proper methods to use for effective HTML email marketing. For those of you wishing to review some Tips and Tricks for effective HTML email creations and marketing review what Lyris has to say about the correct manner of sending out html emails Lyris HTML email Marketing.
One thing about sending out Mass Mailings is that it is EASY to get your ISP account (or even your hosting company) to BAN YOUR account because you are sending out a LOT of email via their SMTP email servers. A good way to avoid this is to sign up to one of those Email Sending services to do your Bulk Email campaigning through. Almost ALL such services charge you based upon the number of recipients, and or the number of times per month you send out email to your list members.
Here are some decent Free providers for relatively small bulk email needs.
Mail Chimp
Tips for the Above Link
Sending Emails in bulk (mass Mailings) is serious business as MOST ISP's limit you by default for outgoing emails. One way to do this is to sign up to one of those Email Services such as the link above offers as you certainly do NOT want your Internet account de-activated for NOT following their AUP policies.
Yep, they ALL have outgoing email policies if you take the time to read them
You can now visit us on your mobile phone! Simply goto florida-webmasters.com/news/ on your mobile phone or PDA to get started!
