Florida
Web masters SEO tips
Florida Web masters
search engine optimizations tips
Putting Users
and Designers together
Search engines are
constantly updating HOW they
rank a persons web site pages. In order to stay ahead of the placement
game would require a full time effort on the part of the website owner
and or thousands of $$$ per month or year! We here at florida
webmasters are seasoned professionals in the SEO industry.
When
we design and host your important business or community type site, we
submit your site for you to the major search engines included in our
price quote to you. In order that your site can be well listed in the
search engines here are some things you should consider and which YOU
can also do for your business which is FREE to implement.
Domain
Name:
In
business location location and location are KEYS to success as we all
know. Your website located on the Internet has no physical address (it
is in cyberspace) so your location is actually your ranking or
placement in the search engines!
With this in mind
competing
with the some odd 45,000,000 other sites out there is much more
competitive than trying to compete right there in your local city area
market place (which may only have a couple of competitors in your
industry).
SOOoooo, You need every advantage you can
get with
your web site. Your Domain Name itself is very important in this
regard. Your business name may be something such as maybe: jb
enterprises and jb enterprises say may be a business marketing company.
(just an example folks).
Acquiring a Domain Name
such as
jbenterprises.com may be nice and makes perfect sense since it IS your
actual business name, HOWEVER; it will do little good in the search
engines for your business (unless your name is already a houshold
word). When selecting a Domain Name for your business here is what I
suggest you do.
- Select
a Domain name which
contains at least ONE of your business models Keywords within the name
itself as the search engines DO use your Dom name as part of their
placement strategies Jbenterprises the marketing firm may do well for
example to acquire a Dom name of say: jb-marketing.com or
jbmarketing.com, etc etc
- I suggest ALSO getting a
second domain name which is your actual business name (if it is
available)
- Try to get Domains which are TLD types
(top level domains) such as a .COM if possible
Title of your
site:
The
title of your site is important. Your sites title should contain at
least one keyword, be brief. You should also use the header tag element
within your pages main page along the top of your site which has the
same name as the title of your site using the <h1> tag
element.
Content of your site:
Content
is KING on the Internet. Full rich, informative, useful, and sensible
content at your site will go a long way to improving your sites
rankings in the search engines. Information pages about your industry
is also good to include. At a minimum your site should include such as:
- Main
Page which contains your main startup page type information
- About
Us page
- Contact Us page
- Products
or services offered type page
- Privacy polices or
AUP policies as needed
- A customer Testimonial type
page (also called a Kudos Page is always a nice asset in your corner
They
should all be linked together (every page) easy to navigate, and
contain the basic navigation elements and look and feel of the same
sort (so not to confuse your readers or the search engines) and be well
thought out and written.
IF you have articles you
can include
(have permission to do so) at your site which are written by your
industry leaders, certainly you should include such at your site as it
will help make your site more relevant in your industry in the eyes of
the major Search engines :)
Meta
Tags:
Some
search engines use meta tags, some do not. You should include the
proper type meta tags according to what type of site you have (they
differ). Below is an example of a basic type html style web page and
its meta tags.
<!DOCTYPE html PUBLIC
"-//w3c//dtd html 4.0 transitional//en">
<html><head>
<title>Affordnet website advertising</title>
<meta http-equiv="Content-Type" content="text/html;
charset=iso-8859-1">
<meta
name="ROBOTS" content="ALL">
<meta name="Revisit-After" content="15 Days">
<meta name="KeyWords" content="website hosting,Florida
advertising,web site designs,Hosting,florida,FL">
<meta name="Description" content="Affordnet affordable Florida
website designs hosting advertising, digital media">
<meta name="Author" content="John Hogan">
</head>
For
the Keywords tag element, you should include relevant Keywords and or
Phrases relevant to what your business is about and what it does,
separate such by a comma.
Your Description element
above should
be about 25 words in length, written in a sensible wording and format,
DO NOT USE ALL CAPS, and also should contain keywords and or phrases
(make it make sense).
Image
Alternate tags and Anchor Title Tags:
You
should always use the Alt="" tag for any images you have placed at your
site, and always use the title="" tag in any anchor tags you use to
linkup to other portions of your site or related industry type link
ups. Most search engines still USE These tags and it will help your
site.
Related sites linking up to
your site:
Having
other sites linked up to your site IS EXCELLANT to help get well
listed. Having other sites in the same industry as is yours linking up
to your site is even MORE Excellant for you.
This is
called
'Site Pop' or site popularity and the search engines consider a site
which is well linked up to by other sites of a similar interest MUST be
a great site since it is popular with other related sites on the Inet.
Site pop is something the OWNER of the site must negotiate for the most
part and only comes about in time.
TEXT type links
are much much
better than say a Banner type ad, A Logo type (small graphic featuring
your logo) at the other site linking up to yours is also good. Link
farm type linkups to your site will do you NO GOOD so avoid them.
Adding your sites listing at OUR http://affordnet.com/webrunner
Search/submit engine WILL HELP YOUR site as this is NOT a link farm
type service by any means.
Static
type web sites:
A
static type web site merely means you have a site which is basically
the SAME and does NOT change automatically to reflect new content,
pages, or other such things. Typically this is your basic HTML type
page. Search engines LIKE static type pages, however they are
harder to keep undated than a Dynamic type site, and unless you do not
mind learning HOW to update your own pages they WILL COST YOU MUCH MORE
over time than say a Dynamically driven type site.
Dynamically
Driven type sites:
These
types of sites are generally online databases which look just like a
website. They generally consist of a PHP front and backends, and some
sort of database system (Generally MySQL) is used for the actual data
for the site.
These types of sites are generally
VERY EASY to
keep up to date by the site owner as they contain some sort of page
updating, and page creations type system right from within the site
itself. It used to be not long ago that search engines did NOT LIKE
such things but that is changing very rapidly as they are widely used
at this point.
These types of sites can contain RSS
FEEDS of
your sites contents (which the search engines DO LIKE), Site Maps
(search engines LOVE THESE), and content which can change often with
new content added Daily if you need. You can even allow OTHERS to add
useful content to your site which of course saves YOU TIME while
increasing your sites rankings in the search engines and providing more
useful CONTENT for your sites viewers (A WIN WIN for everyone).
SEO
or search engine optimizations are only a part of your sites potential
for success. Keeping your content up to date, current, and New content
added once in a while at least is very important. Signing up for Paid
For type placements such as Googles Ad placement services can also
greatly improve your sites placements (but can be costly of course)..
Following
some of our advice per the above WILL HELP YOUR SITE considerably.
There is a LOT more to successful SEO than mentioned above and this
type of thing is really best left to professionals in this field.
Some
advice for things you do NOT WISH TO DO are outlined below
- Do
NOT signup for those banner ad type programs which tell you they will
include your banner at the top of many sites if you include their
banner code at the top of your site. These do NOT WORK well in general.
We do have banners at the top of some of our portal sites and such but
the difference here is that ALL OUR banners we include are LOCAL area
companies close to where our members of our portals live and work. We
do NOT MAKE the banners sponsors display ANY sort of banner code at
their sites in exchange!
- Never
type out pages in ALL CAPS (search engines will penalize you if you do
so)
- Never use a FRAMED type
page as your main page (the framed page contains no content)
- Never
use a FLASH type site as your main page (Flash pages contain NO CONTENT
for the search engines to use)
- Never
use a Re-direct to your main page if avoidable
- Never
use POPUPS which display automatically upon entering your page
- Never
try SPAMMING the search engines with invisible text and keywords
- Multiple
pages at your site is GOOD, make sure each page has different CONTENT,
meta tags, and titles
- Never
make someone have to listen to Music, Load Popups, or play a large
FLASH animation upon entering your site Small flash animations in order
to enhance your site are fine of course.
- Never
try to collect
personal information such as payment information for something from
your site unless you have your own Secure Server (or are using PayPal
or such service).. Information such as a persons Name, Address, Phone
is already PUBLICLY available and NOT considered confidential
information such as banking information is.
Make
your site MAKE SENSE, be easy to navigate, easy to read, keep it up to
date and current, and keep it relevant to your industry and your
business and it will serve you well while saving you $$$$.
If you need some great localized business exposures or Classifieds for
business or personal type ads, select the appropriate site below and just sign
up as a member to get er done!
A1a-Classifieds
Flagler Estates
News
St Augustine
Florida News
Palm Coast
News
Jacksonville Classifieds
Palatka Florida
News
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News
Americas Bill
of Rights News
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